Combining a thriving gaming industry, best-in-class venues and organizers, Singapore hosted gamescom asia. The event brought together the world’s brightest studios, publishers, investors and notable figures from the gaming industry to network at one event. Singapore was chosen for the first Asian satellite event of the world’s largest computer and video games festival – a prelude to the full-scale convention that is set to take place in 2022 when fans and industry players will get to enjoy a whole host of exciting events featuring the latest products and games from developers and publishers. The event organizers worked closely with the Singapore Tourism Board (STB) to prioritize the health and safety of all event participants – adhering to the necessary Safe Management Measures (SMMs) such as crowd density control and the use of TraceTogether to facilitate contact tracing for visitors. Facilitating not just the gaming industry but the business surrounding it is Global Top Round 2021 (GTR). Taking place alongside gamescom asia, the event highlights the best that the industry has to offer. ibMedia consulted the parties in the strategic positioning of the event and created some of the satellite events (like GTR).